The Park : Agency Brand Refresh

In May of 2023, the co-founders of The Park asked me to think about new ways of expanding the agency’s brand. I developed a new design system that consisted of festival-inspired graphic elements: expressive stickers, colour and pattern exploration etc. I brought this project to life by creating some merch items for the team.These items were given company wide, as well as gifted to clients and made into a welcome pack for newcomers. I designed posters, t-shirts, a bucket hat, business cards, stickers…